Landmark Wholesale launches improved margin promotion on own-brand Lifestyle groceries

Landmark Wholesale is offering an increased POR of 40% with its latest promotion, available exclusively to Lifestyle Express retailers.

Each own-brand Lifestyle product featured in the promotion is a proven bestseller through Landmark Wholesale depots. Products included in the promotion comprise Lifestyle pure orange juice, Lifestyle mayonnaise, Lifestyle softest luxury toilet tissue, Lifestyle nappies, Lifestyle instant noodles, Lifestyle premium yellow dusters, Lifestyle digestives, Lifestyle kitchen foil, Lifestyle cappuccino sachets, Lifestyle granulated sugar and Lifestyle smooth peanut butter.

The promotion is only available for a limited period, running from 2–21 April 2018, exclusively through Landmark Wholesale member depots.

Landmark Foodservice adds ‘must-have’ brownies to coffee shop range

Landmark Wholesale is delighted to announce the addition of chocolate brownies to its popular coffee shop range.

Launching this April, the product has been added to the range after the company worked closely with its members to identify potential gaps in its current coffee shop offering.

Available in boxes of 30 portions, the brownies are pre-cut and delivered frozen to help foodservice professionals to reduce wastage.

Les Mohammed, Foodservice Trading Controller at Landmark Wholesale, said, “We are always on the lookout for ways we can extend our offering, improve our range and support our members. As part of this we make sure to work closely with and listen to requests from our members, who helped us to recognise this fantastic untapped opportunity.

“Like the rest of the range, the new chocolate brownies are high quality and will be a must have for anyone with coffee shops, tea rooms, lounges or room service offers. Our coffee shop range is experiencing significant growth and offers something for everyone. We’re confident that this new product will only serve to strengthen our offering to members and customers.”

Country Fare shares its passion for food with chefs

A member of Landmark Wholesale, Country Fare, hosted the latest of its popular ‘Chef Days Out’ events on Tuesday 13 March.

Continually looking for ways to educate and inspire its customers, the Bournemouth-based foodservice company hosted a Chocolate and Molecular Day and welcomed business owners, food bloggers and more than 30 chefs.

Guests were given the opportunity to watch practical demonstrations by award-winning chocolatier and pastry chef, Mark Tilling, and to network with local producers and suppliers while gaining fantastic industry knowledge at Purewell Electrical Demo Kitchen in Christchurch, Dorset.

Tim Whyatt, Marketing Manager at Country Fare, commented, “At Country Fare, we are always looking for new ways to partner with our customers. Now in its sixth year, the ‘Chef Days Out’ events grew out of our passion for food and the desire to provide customers with knowledge about local produce and showcase innovation within the foodservice sector. These events provide an opportunity for chefs and business owners to network with key people in the industry while gaining knowledge that will ultimately help their own businesses grow.

“The first Country Fare Chocolate and Molecular day was a huge success and we’ve received great feedback from all who attended. We look forward to hosting this event again in 2019 along with the rest of our annual Chef Days Out.”

One attendee of the event, Maciek Kijewski, owner of Molecular Magic Creative Catering, said of his experience, “It was a great and well-organised day, full of new techniques and great ingredients. The demonstration itself was well hosted, we learnt a lot and most of the new trends and speciality ingredients have already been introduced to our menus. It’s great that all ingredients featured in the demonstration are available to order via Country Fare with explanation and directions on how to use them. We are looking forward to another day out organised by Country Fare.”

Les Mohammed, Foodservice Trading Controller at Landmark Wholesale, commented: “I’m delighted by the success of Country Fare’s latest event. It’s fantastic to see our members provide excellent customer service by extending industry knowledge and contacts to help other people develop their knowledge and businesses.”

With the widest range of local produce for the catering industry, Country Fare supplies everything from fresh fruit and vegetables to dairy, including artisan cheeses, freshly baked breads and an ever-expanding larder of dry and frozen goods. For more information about Country Fare, please visit or follow them on social media.

Landmark Wholesale Caterer Connections event hailed a huge success

Despite the treacherous conditions caused by the ‘Beast from the East’, the latest Landmark Wholesale Caterer Connections event was a runaway success with more than 420 one-to-one meetings taking place between branded foodservice suppliers, own-brand suppliers and Landmark Wholesale members.

The two-day event took place at The Nottingham Belfry on 28 Feb and 1 March 2018, was the seventh Caterer Connections event and was attended by 32 branded foodservice suppliers, 10 own-brand suppliers and 17 Landmark Wholesale foodservice members.

Les Mohammed, Foodservice Trading Controller at Landmark Wholesale, commented, “The event was our most successful own brand trade show ever, with more than 400 deals available to every member. An amazing effort was made by all, particularly as the terrible weather made it very difficult for some to travel to and from the event. On behalf of everyone at Landmark Wholesale, I want to say a huge thank you to everyone who attended and helped to make the event such a success.”

John Mills, Managing Director of Landmark Wholesale, added, “Now in their third year, our Caterer Connections events are a fantastic opportunity to bring together our suppliers and members to better support everyone’s businesses to mutual benefit and gain, to share best practice and keep Landmark ahead of the competition.

“I am delighted by the success of our most recent event and I look forward to welcoming suppliers and members back for the next Caterer Connections event later in the year.”

The next Caterer Connections event hosted by Landmark Wholesale will take place 5–6 November 2018 at The Nottingham Belfry.

Landmark Wholesale unveils sparkling addition to its Santa Loretta range

Following on from the huge success of Santa Loretta Prosecco, Landmark Wholesale launched the new Frizzante line last month to offer wine lovers a ‘lightly sparkling’ alternative to the popular drink.

Simon King, Trading Controller at Landmark Wholesale, commented: “The latest addition to our prosecco range was selected after a great tasting session where it won praise for its light and refreshing taste. With fewer bubbles, it’s perfect for wine lovers who prefer a subtler alternative to prosecco or Champagne.

“Frizzante is experiencing a huge growth in popularity, and we’ve already received great feedback since our launch so we’re confident retailers will enjoy great sales success with this latest addition.”

Santa Loretta Frizzante is available exclusively from Landmark Wholesale member depots.

Weather’s snow problem for Landmark Wholesale member

A member of Landmark Wholesale, Country Fare, went above and beyond for its clients despite adverse weather conditions last week.

Staff at the foodservice company, which delivers local produce to a wide variety of clients including hospitals, schools and nursing homes, braved last week’s snowy conditions to distribute more than two tonnes of deliveries to customers most in need.

Tim Whyatt, marketing manager at Country Fare, explained how the team pulled together to make sure its high-priority customers weren’t left out in the cold: “Customer service is our top priority at Country Fare. We knew that some of our clients might not be able to feed their customers if we couldn’t deliver their goods so we worked closely with Dorset Police to assess road conditions and identify those customers most in need and hospitals, nursing homes, boarding schools and hotels were put to the top of the list.

“While we were keen to maintain the high-quality service our customers know to expect, we were also conscious of the safety of our team so our most experienced drivers volunteered to brave the snow in 4×4 vehicles, with a small team staying behind at the office to ensure our clients were kept up to date with progress with hourly updates. As a result, our high-priority customers all received their deliveries. It was a real team effort, with everyone demonstrating the can-do attitude that Country Fare prides itself on. One of our directors even got up at 2am to make bacon sandwiches to keep everyone going.”

One client had more than 200 hotel guests at the Queens Hotel in Bournemouth to feed with limited stock, but was saved when Country Fare director Gavin Millward arrived safe and sound with their delivery. A chef at the hotel commented: “I can’t thank Country Fare enough for managing to deliver our goods in the awful weather. They saved me – I’ll never forget how they managed to do in that terrible weather!”

Ian Berry, head chef at Castledean Residential Home, commented: “Country Fare really helped me on the day of the snow fall. Gavin, the owner, personally drove my order to me to ensure residents weren’t without fresh produce. What a good service and really appreciated the delivery. Thank you!”

John Mills, managing director at Landmark Wholesale, commented: “We’re delighted by how Country Fare went the extra mile to deliver fantastic customer service to those most in need despite the inclement weather conditions. This commitment to their customers typifies our membership and their dedication to delivering exceptional customer service.”

For more information about Country Fare, please visit

Lifestyle Express supports retailers with new planogram guide

Lifestyle Express is continuing to support its retailers with a fully updated planogram for 2018.

The planogram pulls together industry-leading information from Landmark Wholesale’s own sales insight and category-focused data from key suppliers.

Stuart Johnson, Retail Controller at Landmark Wholesale, said, “At Lifestyle Express, we pride ourselves on delivering the best possible support for our retailers and the new planogram guide forms an essential part of that support.

“We know that this catalogue will be a retailer’s secret weapon when it comes to maximising their store’s turnover and profit potential. By following these plans, retailers can be confident that they will be stocking the bestselling products their customers want and making the most out of their available space.”

Store doubles turnover after relaunch as Lifestyle Express

A convenience store in Kings Norton, Birmingham has doubled its turnover after relaunching as Lifestyle Express less than six months ago.

After retailer Mohammed Amjad Niaz struggled to increase footfall and faced dwindling sales, he decided to take drastic action and turned to Lifestyle Express to reverse his fortunes. Since he opened his doors as a Lifestyle Express in September, his average weekly turnover has more than doubled and is still rising.

“We were really struggling to get people through the doors,” said Mohammed. “It was a real challenge and I came very close to closing the store for good. No matter what we tried, it just didn’t seem to work and I was at rock bottom. I decided to give it one last push and contacted Lifestyle Express after my brother recommended them. He’d had a store with Lifestyle Express for two years and had had a really good experience. I contacted the team and they couldn’t have been more helpful.

“The team helped me to redesign the store layout with the addition of a brand-new off-licence. Shoppers have been swarming in since we’ve reopened and I’ve had great feedback from customers who love the new look and feel of the store and our new off-licence.”

Stuart Johnson, Retail Controller at Landmark Wholesale, said: “We are delighted by the success Mohammed has experienced since relaunching as Lifestyle Express. With Lifestyle Express, retailers gain much more than just a well-known and well-trusted fascia, they benefit from the invaluable knowledge and experience of a team with decades of experience in this sector.”

Lifestyle Express has recently launched a brand-new website, which is packed full of helpful tips and resources for retailers. For more information about Lifestyle Express or to check out the new website, please visit:

Landmark advises retailers ahead of the Soft Drinks Industry Levy

Landmark Wholesale is advising retailers to understand and prepare for the shift towards the low-sugar drinks category ahead of the introduction of the Soft Drinks Industry Levy (SDIL) on Friday 6 April 2018.

The SDIL has been introduced by the government to encourage soft drinks manufacturers to reduce the amount of added sugar in soft drinks to provide healthier choices for consumers.

There are two bands proposed in the levy: one applies to soft drinks with five or more grams of sugar per 100ml; the second applies to soft drinks with a sugar content over eight grams per 100ml. Pure fruit juices and milk-based drinks, as well as those below the sugar content threshold, are exempt.

As an example, Coca-Cola 1.5ltr will be priced at £1.99 or 3 for £3.30 after the levy, whereas Monster Origin 500ml will have a new price mark of £1.35. Additionally, Pepsi Regular 2ltr will be priced at £2.09 and Red Bull 250ml will have a new price mark of £1.29 following the levy.

The low-sugar drinks market is currently worth more than £460m in the convenience sector and is expected to reach £575m by 2019 as a result of the levy.

John Mills, Managing Director of Landmark Wholesale (pictured), commented: “Retailers should view the SDIL as a positive, mainly because it provides a great opportunity to review the mix of full and low sugar drinks and increase their sales.

“As the SDIL is to encourage consumers to choose low or sugar-free soft drinks to benefit their health, retailers should expect to see a rise in demand for low- and no-sugar drinks and consumers switching to other options like still and sparkling water and flavoured water. Independent retailers are already seeing the fastest growth of low-sugar soft drink sales, with a rise of 12.1% compared to 7.8% in the overall market.

“If you haven’t already, start thinking now about layout, range and stock so that you’re prepared for when the levy takes effect. Essentially, it’s recommended that you stock a wide range of zero- and low-sugar products in addition to core range full-sugar drinks.

“Many manufacturers have already reformulated products so the sugar levy doesn’t impact them, but some favourite products with a high sugar content such as Coca-Cola and Pepsi will be affected and experience a price increase as a result. So, it’s also important to be prepared to explain the SDIL and what it means to your customers who are likely to question price rises of sugary drinks.”

The levy is expected to raise around £385 million a year, which will be invested in giving school-aged children a brighter and healthier future, including programmes to encourage physical and balanced diets.

Landmark and its members have pulled together a one-page advisory communication for customers explaining the changes and the cost impact on different-sized cans and bottles.

New Lifestyle Express store proves to be a hit

A brand-new Lifestyle Express store in Walsall is already enjoying a £10,000 weekly turnover after opening just six months ago.

After opening the store on Birmingham Road, Walsall last year, it now employs three members of staff and features key services including a free ATM machine, a hot and cold deli counter and a hot drinks-to-go counter.

The store has also recently received its license to sell alcohol which has seen sales increase by 20 per cent.

“We’re delighted with how the first six months have gone,” commented store owner Salah Sedawi. “Our weekly turnover has already reached £10,000 which we envisage will have grown even more by the end of 2018, by which time we plan to have employed at least one extra member of staff.

“My store manager Rose was very quick to find ways to exceed local customers’ expectations. She’s always looking for products and services they can’t get elsewhere, such as our in-store bakery which has been incredibly well received by customers who come in daily for their freshly baked bread, croissants and other baked goods.”

Store manager Rose Rickett (pictured) agrees: “We’re grateful for every customer that chooses to shop with us and I want to reward their loyalty so I’m always looking for ways to help them or make their shopping experience better, such as creating small fruit trays for elderly customers or offering a delivery service for our in-store bakery.”

“The Lifestyle Express team have been hugely helpful in the opening of our store, too. When it came to choosing which symbol group to go with, Lifestyle Express stood out as the obvious choice. And our faith has paid off, it’s been a great experience.”

Stuart Johnson, Retail Controller, Landmark Wholesale, commented: “We are thrilled, although unsurprised, by the success of Salah and Rose’s first six months. Their success is a great example of how recognising points of difference against nearby competition is a key way of gaining a loyal customer base.”

Lifestyle Express has recently launched a brand-new website, which is packed full of helpful tips and resources for retailers. For more information about Lifestyle Express or to check out the new website, please visit:

Landmark Wholesale reveals tasty new look for chocolate range

Landmark Wholesale is delighted to reveal a brand-new look for its chocolate range, launching February 2018.

Price marked at just 60p per 100g bar, Landmark’s chocolate range includes firm favourites such as milk chocolate, white chocolate and a new dark chocolate bar.

The rebrand includes a more contemporary label to appeal to consumers and follows Landmark’s decision to move the production of the bars back to the UK.

“We decided to move production of the chocolate to the UK due to the widespread support of British made products, and so it felt like the perfect time to refresh the range’s look,” said Jon Burton, Senior Trading Controller, Landmark Wholesale. “The range features great tasting chocolate but now with a fresh, contemporary look and we are confident it will be very well received.”

For more information please contact your local Landmark Wholesale member depot, or use our map to find your nearest depot.

Landmark Wholesale launches new-look Vintners Collection wine range

Landmark Wholesale is encouraging retailers to stock up on its Vintners Collection range of wines, which has recently been relaunched with a brand-new look.

Available to consumers for less than £6 per bottle, the range has been redesigned to feature a more contemporary label. The Vintners Collection wine range includes all the tried and tested favourites, including a fresh Italian Pinot Grigio, smooth Argentinian Malbec, zesty Chilean Sauvignon Blanc and refreshing Californian White Zinfandel.

The company has seen sales of the Vintners Collection wine range grow following the relaunch, which took place in the final quarter of 2017. With 12 wines across six countries and 10 varieties of grape, the Vintners Collection provides retailers with the majority of wines their shoppers are likely to be looking for.

“The range features the same great-tasting wine but now with a fresh, contemporary look,” commented Jon Burton, Senior Trading Controller, Landmark Wholesale. “We redesigned the look of the wines with consumers firmly in mind and we are delighted to have received positive feedback on the new, modern look of the wine from retailers and consumers alike.”