Landmark continues to raise the bar for own brand

The Landmark Wholesale Board has strategically committed to the buying group?s continued investment into own brand to support independent retail and foodservice customers. A key component of this was to raise awareness of Landmark?s own brand ranges by holding two member roadshows.


The own brand roadshows, held in Glasgow and Coventry in April, brought together more than 100 members, depot staff, own brand suppliers and Landmark staff. 

“Landmark is widely regarded as a leading operator of own brand in the wholesale sector, and the aim of these events was to broaden understanding and raise internal awareness of our 19 own brand ranges,” said John Searle, Trading Director, Landmark Wholesale. 

“We know consumers are buying into own brand, taking advantage of the excellent value and recognising the quality and value it offers,” continued John. “This represents a fantastic opportunity alongside challenges with the rise of the discounters, online shopping and the multiples, so we decided to raise our own brand’s profile internally with our members as a first step.”

This approach has been a hit with members who attended. Paddy O’Connor, General Manager, Blakemore Grimsby, found the event beneficial: “It was a great opportunity to meet with own brand suppliers to discuss the ranges with regard to new products, packaging, required outer pack sizes for customers and to discuss potential new lines to be introduced.”

Richard Vardy, Business Development Manager, Parfetts Somercotes, agreed. “It was really productive to be able to meet own brand suppliers, particularly OTL, who produce many of the £1 lines which are proving essential must-stock products for many of our customers.”

Landmark has own brand ranges across all key categories including Prince Consort, LSV, Lifestyle, Lifestyle Value, Caterers Kitchen and Caterers Kitchen Everyday, as well as a number of cider ranges such as Eridge Vale and White Storm, as well as the award-winning Vintners Collection and Santa Loretta Prosecco.

As part of its continuing commitment to supporting own brand, Landmark has also created an Own Brand Committee comprising six of its key members: Blakemore, East End Foods, Hyperama, Jones Foodservice, Parfetts and United Wholesale Grocers.

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